Interflora’s prestigious Florist of the Year competition opened late last year, with photographic heats running from November to January.
The ten professional florists who made it through the photographic round, had to complete three designs challenges; wired bridal bouquet, hand tied design and the surprise item design.
After 3 rounds, the judges narrowed down their selection to 5 finalists. These five finalists will now go forward to the live final, held on 3rd July, also at RHS Bridgewater, the winner of which will represent the UK and Ireland in the Interflora World Cup in Manchester in September 2023.
We provided event photography documenting the activities throughout the day as well as Macro photography, capturing all the important details of each flower arrangement. Over 500 images well delivered to our client the very next working day and they were extremely satisfied with the images provided. We have included a very small selection below:
